Creating a blog for your business can help draw organic search traffic as well as create a seamless integration between the blog and other marketing channels, such as email and social. Business websites with blogs have more than 400 percent more indexed pages than those that don’t, which means you have hundreds of more opportunities for conversions.
Think about how you can attract more people to your business. Consumers use search engines to find the information they need. In fact, Google alone processes 40,000 search queries per second. You can also generate organic traffic from Bing, Yahoo!, and other search engines. Blogs help you create content that appeals to search engines as well as consumers.
First, though, you need to know how to write an introductory blog post.
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